名创优品联合故宫宫廷,或将替代无印良品

时间:2019-07-16 来源:www.tellydirt.com

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超级大IP“故宫”

去年以一只口红传遍朋友圈的超级大IP“故宫”,近年来真的是红遍大江南北,几乎是卖什么火什么。

注意,是卖什么就火什么,不是火什么就卖什么!

大致盘点一些:

曾经在朋友圈爆红的H5《穿越故宫来看你》

《天天爱消除》故宫特别版

皇家生活漫画

“锦囊喵计”故宫食品

农夫山泉故宫瓶

奉招出行|故宫淘宝定制款行李牌

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每一次跨界,都给“故宫” IP的热度添砖加瓦,让其成为了拥有万千死忠粉的“网红”。故宫宫廷文化的成功,也带动了近两年国潮热的兴起,年轻人消费者对国货越来越喜欢,也越来越有信心。

是名创优品,不是优衣库哦!

名创优品以往的联名多数是海外品牌,如:HelloKitty,裸熊,粉红豹,Kakao Friends,芝麻街等。今年更是和漫威联名,在北京,上海,广州,杭州,西安等地纷纷开设实体店。

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此次名创优品与故宫宫廷联名,推出了香薰,香水,蜡烛等商品,更是创造了不菲的成绩。

XXOn July 4th, these co-branded products were pre-sold on the online small program, and all sold out within one hour after the release, and the sales exceeded 500,000. The small program purchase link is embarrassing due to too much traffic, so the merchandise launched this time is hot.

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Explosive models "Yao bird fairy flower fragrance"

The main push of the explosion "Yao bird fairy flower fragrance", with high value design and the price of the people is popular with consumers!

The pattern is exquisite, from the《桃花图》axis of Zou Yigui in the Qing Dynasty,

Take the peach tree that is obliquely into the picture,

The color is elegant and elegant, the flower is charming, and the leaves are soft,

Showing the poetry of spring back to the earth.

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Yunhai Candles

Design elements are derived from:

Qing Dynasty royal blue satin embroidered cloud crane pattern robes,

Southern Song Dynasty Ma Yuan painted《水图》volume,

The white cranes are flying and the waves are rolling,

The combination of the two is quite artistic.

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Create Chinese style household items, or replace MUJI

The combination of Mingchuang and the Palace Museum is the leader of the domestic fast-moving consumer goods industry. The latter is the IP of the Chinese cultural and creative industry. The combination of the two will bring more hot money. The joint model launched up to 159 products (SKU), including fragrances, umbrellas, candles, facial tissues, eye masks, earrings, necklaces, pens, thermos cups, etc. It is simply the name of the Forbidden City. Is there a wood store?

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在回应媒体时,紫禁城法院文化知识产权司司长王飞表示,故宫博物馆授权的产品类别是历史上“规模最大的”。而目前,在小型项目中被抢购的商品只是预售,“实体商店将有大货。”换句话说,在不久的将来,我们将能够在主要城市的着名精品店中选择各种紫禁城产品。有没有急于上场?

与寒冷多风的无印良品相比,我能否在大中华区的紫禁城系列中有更好的产品?我相信这只是时间问题。明创的优秀产品和故宫博物馆的结合可能会刺激中国商品的兴起。

此外,与故宫博物馆合作品牌的下一个合作伙伴可能是周杰伦,周杰伦的原创服装品牌MRJ可能会与紫禁城宫廷T恤相关联,难道它更加期待吗?如果您认为小编的文章不错,请在下面的评论部分竖起大拇指并谈谈您的想法。

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